HOW TO AKT THIS WINTER

You’ve probably noticed the drop in temperature. This signals the arrival of winter, allowing us to indulge in all the cosy activities of the season. However, it also means that your AKT Deodorant Balm may not be performing at its best…

During colder months, we’ve observed some changes in the balm. Due to the high level of natural ingredients like Shea butter and Coconut oil, the formulation can harden and become difficult to squeeze out of the tube. Additionally, some tubes might develop a grainy texture due to the "winterisation*" of certain oils and butters, like Shea Butter. While we understand this isn't ideal, we’re excited to announce that a new, softer formula for The Deodorant Balm will roll out gradually in 2025! Sadly… it’s not ready for this Winter. Drats.

At AKT, we prioritise sustainability and effectiveness. We want our products to use natural-first ingredients and feel luxurious to use. Our new, smoother formula will include improvements to reduce graininess and enhance consistency, addressing the challenges posed by winter conditions.

Of course, it would have been easy, like other brands, to create a more in-effective  and generic product in a stick format, but that approach didn’t align with our commitment to create the most effective deodorant on the market. Remember, this product was made to withstand eight shows a week on stage in London’s West End, and there’s a reason we’ve won so many awards ;) 

Tips for using The Deodorant Balm this winter

While we wait for the new formulation to arrive in early 2025, here are some tips to ensure using AKT remains fuss-free this winter:

• Always squeeze from the back end of the tube (never the middle) and ensure the nozzle is completely clear. Roll the tube from the back as you go, just like you would with a toothpaste tube. This technique helps make the balm easier to squeeze out. 
• Use The Assistant tool to help squeeze the perfect amount of product out of the tube. It’s not a necessity to use the Assistant but we've been told by some of our customers that during colder weather it's really helped.

• Store it somewhere warmer if possible. We’ve heard of people storing AKT next to the shower so it warms up and is ready when they’re done. You can also run it under a bit of warm water, or rub it between your hands for a few seconds.

If you need to, please contact our wonderful Front of House team on customer@aktlondon.com and they’ll also be happy to assist you further. 

Stay cool out there!

 

*Winterisation. Crystals form in shea butter and honey when they get cold because their molecules start acting like they're building tiny snowflakes! In shea butter, the rich fatty acids (like stearic acid) clump together, making the butter feel a bit grainy. Honey does something similar when its natural sugars, especially glucose, turn into crystals and give that sugary crunch. It's like the product trying to cosy up and stay solid in chilly weather! But don’t worry, both are still perfectly good to use – just warm them up a bit to get them smooth again.