May 10, 20

LSN Global x AKT

AKT featured in LSN Global, a daily digest of innovation across the consumer industries, highlighting the latest and best executed products and services.

A natural deodorant for ancient wellness rituals

by LSN Global

"AKT is combining eco-friendly personal hygiene with ancient self-care rituals.

Aimed at the discernible, eco-conscious consumer, the natural deodorant formulation is available in plastic-free tubes. The balm can then be applied to the underarm with a brass applicator inspired by the Chinese practice of Gua Sha, which encourages lymphatic drainage and micro-circulation in order to help relieve tension, boost immunity and energise the body."

"By modernising a traditional Chinese practice, AKT is tapping into the desire for ritualised, multi-sensory applications among beauty consumers."

Read the full article here -