4.78/5 based on 6160 reviews
Hello Broadway.
IT's your turn...
The multi-award winning, natural deodorant balm. Tested on dancers – not animals.
HELLO BROADWAY.
IT's YOUR Turn...
The multi-award winning, natural deodorant balm. Tested on dancers – not animals.
THE UK’S MOST AWARDED DEODORANT COMES TO BROADWAY
CREATED ONSTAGE
ADORED OFFSTAGE
LET’S SET THE SCENE
We gave a sample to every single West End performer and they went nuts for it. So naturally, we are now gifting to every single Broadway performer so you can put it to the test too and see how AKT was truly… BORN TO PERFORM.
APPROVED BY THE WEST END
BECOME AN AMBASSADOR
Join the 100s of West End Stars and get free product, behind the scenes access and more.
We wouldn't be where we are without our glorious theater community! Welcome to the cast.
THE UK’S MOST AWARDED DEODORANT COMES TO BROADWAY
APPROVED BY LONDON'S WEST END
BECOME AN AMBASSADOR
Join the 100s of other performers and influencers – get free product, behind the scenes access and more.
CREATED ONSTAGE
ADORED OFFSTAGE
LET’S SET THE SCENE
show stopping and sweat
stopping INGREDIENTS
A natural blend of science-backed ingredients for a new level of protection
OUR INGREDIENTS
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DEO-BARRIER COMPLEX
A proprietary blend of natural and mineral powders that rest invisibly on the skin to cleanse, deodorise and absorb natural perspiration throughout the day.
Includes:
Arrowroot powder
Keeps you feeling dry (plant derived)
Non-nano Zinc Oxide
Anti-microbial and prevents against infection
Magnesium Oxide
Absorbs water/sweat to keep you feeling dry all day
Sodium bicarbonate
Deodorising ingredient
Diatomaceous Earth
Porous mineralised algae that absorbs sweat and odours
Other Ingredients:
SUNFLOWER OIL
Rich in Vitamins A, D & E with intense antioxidant and moisturising properties
APRICOT KERNEL OIL
Acts as an emollient to soften skin
Caprylic/Capric Triglyceride
Sustainably sourced with skin softening properties
SHEA BUTTER
Highly moisturising butter rich in essential fatty acid and vitamins A, E & F.
NATURAL FRAGRANCE
Made with natural and safe synthetic fragrance molecules fully regulated under IFRA. All our fragrances are designed for senstive skin and are vegan & cruelty free.
NATURAL FRAGRANCE
Made with natural and safe synthetic fragrance molecules fully regulated under IFRA. All our fragrances are designed for senstive skin and are vegan & cruelty free.
NATURAL SILICA POWDER
For moisture absorption and to give the product a silky smooth application
TOCOPHEROL
A fancy name for VITAMIN E
Glyceryl Behenate & Glyceryl Stearate
Help to distribute Deo-Barrier Complex evenly throughout the formulation
Hydrogenated Castor Oil
Helps to reduce waterloss from the skin as you sweat. Also helps to prevent our formulation from melting in higher temperatures.
WHAT’S INSIDE
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Aluminium Salts Free Formula*
Vegan and cruelty free ingredients
Plastic Free & recyclable packaging
Alcohol-Free
Talc-Free
Phthalates-Free
All the ingredients we use are tested under UK & EU laws for their efficacy and safety for personal use. We are guided by science, not public opinion.
*Aluminium salts are used in antiperspirants only, to block your sweat glands and "prevent you from sweating". Since we do not use this ingredient our product is classified under UK & EU law as a "deodorant".
OUR PLASTIC FREE PACKAGING
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OUR PLASTIC FREE PACKAGING
Our tubes and bespoke caps are made from Aluminium metal and are 100% plastic free and recyclable.
Aluminium is a great material because it's infinitely recyclable without losing it's quality. So your deodorant tube will have a life as a can, a bicycle... maybe an electric car — as long as you recycle it.
Our outer packaging and mailer boxes are made from cardboard and can be recycled too.
As a plastic free company, we don't use plastic tape on any of our mailers.
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7 REASONS TO AKT
The top reasons why AKT scores 4.74/5 based on 7722 reviews
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born to perform
benefits
100% Plastic Free & Recyclable
Multi Award Winning
Non Air-polluting*
Tested on dancers & performers
Natural, Vegan & Cruelty Free
Feel dry & odour free all day
Fine fragrances
Multi-use: Apply anywhere
natural deo brands
OTHER
BRANDS
benefits
100% Plastic Free & Recyclable
Multi Award Winning
Non Air-polluting*
Tested on dancers & performers
Natural, Vegan & Cruelty Free
Feel dry & odour free all day
Fine fragrances
Multi-use: Apply anywhere
JOIN THE CAST
FAQ
How often should I apply AKT and how long does a tube last?
Apply a pea-size amount to each underarm once a day. Preferably on freshly showered skin.
1 tube lasts 6 weeks on average and is delivered every 6 weeks with our subscription offering. But if you need more or less you can customise how frequently you’d like it delivered in your account. Easy.
Does your deodorant actually work?
Yes! It was made by West End performers, Ed Currie and Andy Coxon, and tested for its effectiveness on over 1000 performers in West End productions.
But don’t just listen to us. We’ve received over 7 industry awards from the likes of Stylist, Harper’s Bazaar and The Evening Standard.
And we’ve received over 5000 five star reviews from happy customers that you can read here
Does your deodorant contain aluminium?
No, but let’s clear something up!
When we and other brands say “Aluminium Free” it means free from Aluminium Chlorohydrate, which is a salt — not a metal.
Aluminium metal is fantastic for packaging because it’s infinitely recyclable, flexible and strong. It does not “leach” into our formula and magically become aluminium chlorohydrate. So don’t sweat it.
What’s the difference between an antiperspirant and deodorant?
The difference is 1 ingredient: aluminium chlorohydrate (not to be confused with aluminium metal).
This ingredient is found only in antiperspirants and works by blocking your sweat glands so they can’t release sweat. However, some people experience “over-sweating” using antiperspirant as the body works harder to cool you down.
Aluminium Chlorohydrate is also the thing that creates that claggy, yellow stain that you can’t wash out of your shirts, which means you’re overspending on new clothes and contributing to fast fashion!
We don’t use this ingredient so are legally classified as a “deodorant”. But, we’ve created a formula with DEO-BARRIER COMPLEX™, which absorbs natural perspiration to keep you feeling dry all day — without blocking your sweat glands.
Why should I use a natural deodorant?
We don’t recommend all natural deodorants because in our experience, many of them simply don’t work. But here’s a few reasons you should use AKT natural deodorant:
Stain Free. Keep your clothes for longer and reduce your fast fashion impact.
Nourishing ingredients that moisturise and condition your skin instead of drying it out
One application to last you all day long. Even after a workout!
Non-air polluting. Aerosols are the no.1 biggest contributor to air pollution in the UK — ahead of cars and vehicles.
Plastic Free and 100% recyclable. Every piece of our packaging is plastic free — even our bespoke aluminium caps.
Tried and tested on dancers and athletes. Need we say more?
See the thousands of 5 star reviews from our customers here
Can I really use AKT anywhere on the body?
Yes! Our deodorant balms can be used on your feet, forehead, chest — anywhere you need effective all day protection.
On some film and theatre sets, AKT is used under make-up to prevent shine under hot lights.
Caution: Do not apply to intimate areas. For external use only. Keep away from eyes.
Is it suitable for sensitive skin?
Yes. We conducted clinical trials and AKT deodorant balms are suitable for sensitive skin.
However, all skin is different and the skin in the underarms is some of the most sensitive on the body — especially if you shave there. If you experience a red rash, stop using the product until the redness has gone. You may have a reaction to some of the allergens in our fragrances (which exist in all fragrances that use essential oils).
Can children and teens use AKT?
Yes. AKT deodorant is suitable for children over 10 and teens who need an effective deodorant. We have many customers whose children use AKT and have told us it has really helped with their confidence.
But it’s always recommended to do a patch test as children and young adults are likely to have more sensitive skin.
My daughter who is ten, suffers with a very very overactive thyroid (Graves' disease), it makes her hormones haywire, this causes severe sweating and it's horrible for her.
Her clothes and uniform have to be changed every day and she can get smelly, which has caused her to be bullied about it. We were worried as she moves to high school in September and didn't want any bullying to continue.
We have tried every deodorant going, even male deodorant and nothing works.
Enter Akt, and I swear to all things holy, this last week in school has been so much better for her.
No smelly sweat smell on her shirts. Just a lovely deodorant smell.
It's literally changed her life and I can't thank you enough.
Is your packaging really Plastic Free and 100% Recyclable?
Yes! Our tubes are made of aluminium and are infinitely recyclable without losing any quality. So your tube will have life again as a bicycle, electric car or maybe a drink can.
We don’t use any plastics in our packaging whatsoever. It’s no easy feat! We developed bespoke aluminium caps, which took us years to make — even though they’re so simple. The industry is geared towards plastic, so it’s up to smaller brands, like us, to set the trends.
How can I get the most out of AKT?
We’ve created The Assistant: a tube key, which helps you roll your tube to get every last drop of our deodorant balm out. It’s “our key to zero waste!”
Purchase The Starter Set and receive The Assistant at a reduced price in your first order.
Is there a transition period when switching to natural deodorant?
Although this is uncommon with AKT, there could be a “transition/detox period”. Essentially your underarms are cleansing themselves from the years of use of antiperspirants, which have been blocking your sweat glands.
But don’t be alarmed, the transition is usually short, although in some cases it can take up to 30 days for your body to regulate itself.
We’ve written a blog about it here.
Can I apply AKT after shaving?
You can, but it’s always recommended to do a test as your underarms are more sensitive post-shaving, as the epidermis is damaged from the razor.
If you’re noticing sensitivity, we recommend shaving the night before and applying AKT in the morning as shaving can leave your underarms sensitive. But we’ve even included calendula oil in our formula to help with the recovery process.
THE UK’S MOST AWARDED DEODORANT
CREATED ONSTAGE
ADORED OFFSTAGE
LET’S SET THE SCENE
AKT (pronounced "act") was founded when we met performing 8 shows a week in London's West End.
Our products are tested for their efficacy on dancers — not animals, and like us are... BORN TO PERFORM.
