January 25, 23

Veganuary reflection: How to make sustainable swaps into your routine.

It’s that time of the year, the end of January, the month where most of us either give up our resolutions (don’t worry, we’re guilty of it too), or use them to kickstart our wellbeing. A popular challenge people choose to take part in at the start of every year is called Veganuary. 

Never heard of it? 

Well, Veganuary is a charity registered in England and Wales encouraging people to trial the vegan lifestyle for the month of January. For some, this could be changing your eating habits to plant based alternatives however, others use it as an opportunity to include plant based household items, toiletries and clothes too!  

Those who take part might finish and return to their regular lifestyle once the month is over, but a lot of people find that this challenge helps to kickstart healthier habits not only for themselves, but for the planet too. 

Whilst we love the idea of Veganuary, we believe making small sustainable changes to your lifestyle don’t have to finish within the first month of the year. If you’re looking to change the way you shop and use products, choosing vegan alternatives for EVERYTHING in your home can be overwhelming to do all at once. So, why not start with simple items that you use everyday without thinking, like your deodorant.

The Deodorant Balm is the UK’s most awarded natural, plastic free, vegan deodorant that was BORN TO PERFORM.

For those who don't know, being vegan means we don’t use any ingredients derived from animals. Don't worry, this isn't as literal as finding something like meat in a deodorant (gross)! However, some natural options contain things like beeswax (a product created by bees), lanolin (an oil extracted from sheep wool) or glycerin (an oil which can be produced from animal fat however, glycerin can also be sourced from plant based sources), making them not a vegan ingredient. 

We’re also a UK based cruelty-free deodorant, which means that we don’t test any of our products on animals. In fact, they’re tested on real people, 1000’s of which are performers, fitness professionals, dancers and artists. That gives us a much better (and far kinder) idea of how our balms perform on real humans, and harms zero animals in the process.

We spent three years researching and developing our intelligent formula consisting of plant based botanical ingredients that when blended together create the Deo Barrier Complex™. The Deodorant Balm moisturises, absorbs natural perspiration and protects your clothes from sweat stains, keeping you feeling fresh and confident throughout the day. If you don't quite believe us yet, take a look at over 4000 5* star reviews from our Cast members.

When choosing vegan alternatives, our motto is buy better in order to buy less. Depending on how much you personally like to use, each full sized tube of AKT will last up to three months (some of our customers have even boasted about it lasting even longer). Gone are the days of spending £2 every week on a different aerosol anti-perspirant! AKT will be your trusty, stylish friend that you can take with you everywhere… not that you’ll need a top up that often. 

With a range of fragrances to choose from, choosing a sustainable alternative and making simple changes to your lifestyle couldn’t be easier! 


Written by AKT London